My story
15 years opening markets. Then I ran one. Since 2021, I use data to do both better.
I've spent most of my career in rooms where the deal either happens or it doesn't, negotiating directly with owners and C-level executives across Europe, the Americas, the Maghreb and the Middle East. I also ran the operation: 30-person team, full P&L, 20% YoY growth.
When the business was sold in 2021, I made a deliberate choice: invest close to three years building the technical stack most commercial profiles never build. Most simply never had the time. Not to change careers but to become more effective at what I've always done.
The outcome: someone who reads the data, understands where AI governance breaks down in commercial contexts, decides what the business should do about it, and executes. One profile at the intersection of Commercial AI Governance, not three specialists in a meeting.
MISSION
Apply Commercial AI Governance to turn strategy into measurable growth: combining data intelligence, organizational decision-making frameworks, and senior execution capacity to ensure AI works for the business, not the other way around.
VISION
To be the strategic advisor of choice for companies that understand sustainable growth demands analytical rigor, adaptive methodology, and the capacity to execute , not just advise.
VALUES
→ Rigor. Every recommendation is grounded in data, not intuition. → Execution. Strategy without implementation is just a document. → Measurable impact. If it can't be tracked, it doesn't count.
→ Continuous iteration. Agile cycles adapt faster than the market demands.
→ Executive trust. Built through honesty about what I can and cannot do.
15+
Years of B2B experience
€8M
B2B portfolio managed
4
Continents with active markets
30+
Team led at peak