My story
15 years opening markets. Then I ran one. Now I use data to do both better.
I spent 15 years negotiating directly with owners and C-level executives across Europe, the Americas, the Maghreb and the Middle East. Then I ran a 30-person healthcare organization — full P&L, team, digital transformation, 20% YoY growth. When the business was sold in 2021, I made a deliberate choice: invest 18 months building the technical stack I was missing. Not to change careers — to become more effective at what I've always done.
Oriac
MISSION
Transform commercial strategy into measurable growth — integrating data intelligence, Agile methodology, and senior business acumen into every decision.
VISION
To be the strategic advisor of choice for companies that understand sustainable growth demands analytical rigor, adaptive methodology, and the capacity to execute — not just advise.
VALUES
→ Rigor — every recommendation is grounded in data, not intuition. → Execution — strategy without implementation is just a document. → Measurable impact — if it can't be tracked, it doesn't count. → Continuous iteration — Agile cycles ensure we adapt faster than the market changes. → Executive trust — built through honesty about what we can and cannot do.
15+
Years of B2B experience
€8M
B2B portfolio managed
3
Continents with active markets
30+
Team led at peak