What I bring
15 years of commercial execution, backed by data.
Most senior profiles either know the business or know the numbers. I built both. The result is a profile that operates at the intersection of commercial strategy, data analysis, Agile execution, and Commercial AI Governance.
15 years. 4 companies. 4 continents.
From export management to general direction. Built on data, delivered through people.
The map shows where the deals were made.
Bachelor of Business Administration
2003–2007
IQS Ramon Llull
Economic-financial specialization — base for P&L management and commercial analysis. Cross-functional foundation across finance, marketing and strategy.
Junior Accounting Auditor
2006
Audigest (Auditoría y Gestión, Consultores, S.A.)
Statutory audits of large Spanish corporations across construction, pharma, retail and luxury. Full audit cycle under Spanish GAAP and IFRS.
Export Manager & International Marketing Director
2007–2009
FNP Group
International BD across 25 countries — Europe, Scandinavia, Latam, Maghreb and Africa. Secured Biltema as strategic KA displacing Chinese competitors on compliance.
Export Area Manager & KAM
2009–2011
Grupo Rayen
Americas, Maghreb and Middle East. Portfolio representing 20% of group turnover. Market entry into Walmart, BestBuy and LuLu Hypermarkets. 15% annual growth.
Export Area Manager & KAM — Americas & UK
2011
CNA Group
€8M portfolio — 9% of group revenue. Turnaround of Mexican market post-subsidiary closure. 20% sales increase. Brands: Cata, Nodor, Apelson.
Executive Master in Marketing & Sales
2012–2013
ESADE Business School
Go-to-market strategy, KAM, B2B sales management and pricing. The strategic inflection point between export execution and general management.
Executive Business Course — Digital Marketing
2013
Santa Clara University — Leavey School of Business
Digital marketing strategy in a US executive context. Company visits and conferences in Silicon Valley — Google, eBay, Adobe, Cisco, HP.
Managing Director
2012–2021
Clínica Corachan — Institut Dr. Gimeno
Full P&L. 8 to 30 professionals. 20%+ YoY revenue growth. Digital transformation — ERP, digital radiology, Power BI dashboards. 30,000+ patient base.
BD Consultant & Strategic Advisor
2021–present
Oriac Gimeno Consulting
Deliberate transition — 18+ months intensive training in Data Analytics, BI and AI. Hybrid profile: commercial execution + analytical toolkit. Python, SQL, Power BI, Azure AI.
Big Data Pathway Certificate
2024
CIFO — Centres Innovació i Formació Ocupacional
Big Data algorithms, Python programming and AI foundations. Spark, Hadoop, machine learning basics and data engineering pipelines.
Bootcamp Data Analytics
2025
IT Academy — Barcelona Activa
End-to-end analytics workflow — data wrangling, visualization, machine learning and generative AI tools. Python, SQL, Tableau, Git.
Data Analyst Certificate
2025–2026
Universitat Politècnica de Catalunya
Statistical analysis, Python, SQL and Power BI for data-driven decision making. Official university certification in data processing and analytics.
