International Business Development & Go-to-Market
Senior commercial execution for companies ready to grow — internationally or domestically. Markets opened, accounts closed, infrastructure built.
Key services:
International market entry & go-to-market strategy
Distributor identification, vetting & onboarding
Key account management & strategic partnership development
Commercial Excellence: pipeline, KPIs, CRM
Commercial team structure & performance frameworks
Why choose me:
15+ years of B2B execution across 4 continents and 25+ markets
Direct C-level negotiation — distributors, retailers, institutional buyers
Walmart USA, LuLu GCC, BestBuy México: built from zero
Results measured in revenue, accounts closed and markets entered — not in decks delivered
International Business Development & Go-to-Market
A business development strategy service for a B2B SME starts by defining where the real problem sits before proposing any solution. The work begins with a diagnosis of the company's commercial, organizational, and data layers, not a generic GTM template. From there, the go-to-market or expansion strategy is defined, prioritizing which accounts, which channel, and which entry sequence have the highest chance of success given the resources actually available. This approach is built on 20 years of direct experience running international B2B commercial development, not consulting theory. Designed for small and mid-sized companies that need an executable roadmap, not a report nobody implements.
What this looks like in practice
Market opportunity assessment and go-to-market planning
Distributor identification, vetting, contract negotiation and onboarding
Key account management and strategic partnership development
Commercial Excellence: pipeline structure, CRM setup, KPI dashboards
Sales team design and performance management
Who this is for
Companies with a product ready to scale but without the senior commercial profile to do it. Organizations entering new markets, rebuilding a commercial structure, or accelerating revenue in accounts that aren't moving. If you need someone who has done this before at scale — across geographies and sectors — this is the profile.