International Business Development & Go-to-Market
Senior commercial execution for companies ready to grow — internationally or domestically. Markets opened, accounts closed, infrastructure built.
Key services:
International market entry & go-to-market strategy
Distributor identification, vetting & onboarding
Key account management & strategic partnership development
Commercial Excellence: pipeline, KPIs, CRM
Commercial team structure & performance frameworks
Why choose me:
15+ years of B2B execution across 4 continents and 25+ markets
Direct C-level negotiation — distributors, retailers, institutional buyers
Walmart USA, LuLu GCC, BestBuy México: built from zero
Results measured in revenue, accounts closed and markets entered — not in decks delivered
International Business Development & Go-to-Market
Fifteen years opening markets and closing accounts across Europe, the Americas, the Maghreb and the Middle East. Not advisory — execution. I've been the person in the room negotiating with Walmart buyers, onboarding distributors in three continents simultaneously, and rebuilding a commercial operation after a subsidiary failure. That track record is what I bring to your organization.
What this looks like in practice
Market opportunity assessment and go-to-market planning
Distributor identification, vetting, contract negotiation and onboarding
Key account management and strategic partnership development
Commercial Excellence: pipeline structure, CRM setup, KPI dashboards
Sales team design and performance management
Who this is for
Companies with a product ready to scale but without the senior commercial profile to do it. Organizations entering new markets, rebuilding a commercial structure, or accelerating revenue in accounts that aren't moving. If you need someone who has done this before at scale — across geographies and sectors — this is the profile.