Data-Driven Commercial Intelligence
Commercial data infrastructure built from scratch — KPI frameworks, Power BI dashboards, and pipeline analytics that turn numbers into decisions.
Key services:
KPI framework design & dashboard development
Power BI reporting — sales, ops, management
Pipeline analysis & revenue forecasting
Data infrastructure: SQL, ETL, BI
Commercial analytics audit
Why choose me:
Built and ran full analytics infrastructure in a live 30-person operation
Power BI, SQL, Python — built in-house when off-the-shelf didn't reach
Commercial context first: I know which numbers actually matter
Certified Data Analyst — UPC
Data-Driven Commercial Intelligence
Applying data-driven commercial intelligence in a small company with no in-house analytics team means building the minimum dashboards that answer real decisions, not an oversized business intelligence system. The work combines sales, marketing, pricing, and customer experience into a single panel using Power BI, SQL, and Python, built so the commercial team can use it without depending on an analyst. The priority is identifying the three or four metrics that actually explain business behavior, instead of reporting dozens that nobody reviews. This service draws on real experience building dashboards where the ERP fell short, in organizations similar in size to the one hiring it.
What this looks like in practice
Commercial KPI framework design connected to actual business decisions
Power BI reporting for sales, operations and management
Pipeline analysis, conversion tracking and revenue forecasting
Data infrastructure setup: SQL, ETL pipelines, BI dashboards
Analytics audit — what you have, what's missing, what's misleading you
Who this is for
Organizations where commercial decisions are still made on gut feel — not because the data doesn't exist, but because nobody has structured it. Leadership teams that want visibility without building a full analytics department.