Data-Driven Commercial Intelligence
KPI frameworks, Power BI dashboards, pipeline analysis, and forecasting — commercial data transformed into decisions.
Key services
KPI framework design
Power BI dashboard development
Sales pipeline analysis
Revenue forecasting
Data-driven decision support
Why choose us
Certified Data Analyst — UPC Power
BI, SQL, Python
Built tools when off-the-shelf didn't reach
Commercial context, not just technical
Data-Driven Commercial Intelligence
Most commercial teams have data. Few have the infrastructure to turn it into decisions. The gap is rarely the data itself — it's the lack of a framework that connects the numbers to the questions that actually matter.
What I bring to the table
I built KPI frameworks and Power BI dashboards from scratch at Institut Dr. Gimeno when the ERP didn't go far enough. I didn't wait for a data team — I designed the metrics, built the tools, and used them to manage a 30-person operation through nine years of consistent growth.
What this looks like in practice
Commercial KPI definition and dashboard design
Power BI reporting for sales, operations, and management
Pipeline analysis and conversion tracking
Revenue forecasting and scenario planning
Data audit and analytics infrastructure setup
Who this is for
Companies where decisions are still made on gut feel because the data exists but nobody has structured it. Leadership teams that want visibility over commercial performance without hiring a full analytics team.