Data-Driven Commercial Intelligence
Commercial data infrastructure built from scratch — KPI frameworks, Power BI dashboards, and pipeline analytics that turn numbers into decisions.
Key services:
KPI framework design & dashboard development
Power BI reporting — sales, ops, management
Pipeline analysis & revenue forecasting
Data infrastructure: SQL, ETL, BI
Commercial analytics audit
Why choose me:
Built and ran full analytics infrastructure in a live 30-person operation
Power BI, SQL, Python — built in-house when off-the-shelf didn't reach
Commercial context first: I know which numbers actually matter
Certified Data Analyst — UPC
Data-Driven Commercial Intelligence
I didn't inherit a data team. At Institut Dr. Gimeno I defined the metrics, built the dashboards, and ran a 30-person operation on the intelligence I created. When the ERP didn't go far enough, I built the tools myself — Python, SQL, Power BI. That's the level of ownership I bring to your commercial data.
What this looks like in practice
Commercial KPI framework design connected to actual business decisions
Power BI reporting for sales, operations and management
Pipeline analysis, conversion tracking and revenue forecasting
Data infrastructure setup: SQL, ETL pipelines, BI dashboards
Analytics audit — what you have, what's missing, what's misleading you
Who this is for
Organizations where commercial decisions are still made on gut feel — not because the data doesn't exist, but because nobody has structured it. Leadership teams that want visibility without building a full analytics department.