
Digital transition
Digital transformation with AI governance built in. From process mapping and ERP rollout to AI integration with accountability frameworks. Technology embedded, not just installed.
Key services:
ERP/CRM selection & implementation
Process mapping & workflow redesign
Data infrastructure: SQL, ETL, BI dashboards
AI tools integration for commercial teams
Digital adoption & change management
Why choose me:
Ran a full analog-to-digital migration in a live 30-person operation
Power BI, SQL, Python — built in-house when off-the-shelf didn't reach
Commercial context first, technology second
Certified in Agile, Change Management & Azure AI
Digital Transition
Most digital transitions fail not because the technology was wrong, but because nobody managed the human side of it. Tools get installed. Processes don't change. Data sits in the system but doesn't reach the decisions.
I ran the full digital transformation of Institut Dr. Gimeno — a 30-person medical operation that started with paper records and a single computer. ERP implementation, digital radiology, 100% data traceability, and custom Power BI dashboards built from scratch when the ERP didn't go far enough. I didn't manage a vendor. I made it work.
What this looks like in practice
ERP and CRM selection, configuration, and rollout
Process mapping and workflow redesign before any tool goes in
Data infrastructure setup: SQL, ETL pipelines, BI dashboards
KPI frameworks connected to actual business decisions
AI integration with governance frameworks. Tools, accountability, adoption, and commercial decision oversight.
Adoption management — training, resistance handling, iteration
Who this is for
Companies where technology has been bought but not embedded. Teams running on Excel because the ERP never delivered what was promised. Leadership that wants data-driven decisions but doesn't yet have the infrastructure to support them.infrastructure to support them.