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AI does not make commercial decisions. People do.

I build the governance layer that connects the two, so that what the model surfaces becomes revenue the organization can actually defend. 15 years of B2B execution across 4 continents, with the technical stack to make every decision hold up.

Services

Experience

Cases

Credentials

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What I do

The ways I help businesses grow

Business Development execution, data-driven commercial intelligence, and Agile transformation. Delivered by a single senior profile operating at the intersection of commercial strategy, data intelligence, and Commercial AI Governance.

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International Business Development & Go-to-Market

Data-Driven Commercial Intelligence

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Agile Transformation & Change Management

Digital transition

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My approach

Disruptive by Design. Structured by Data.

I combine 15+ years of commercial execution with an analytics stack built to remove guesswork from every decision. The result: strategies that are grounded in data, designed for real organizations, and built to show results.

I start with diagnosis, not assumptions

Every recommendation is backed by data and tested against KPIs

Since 2021 serving my partners

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Why choose me

15 years of commercial execution, backed by data

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Active markets

Most senior profiles either know the business or know the numbers. I built both. The result is a profile that operates at the intersection of commercial strategy, data analysis, Agile execution, and Commercial AI Governance.

My process

My process is how I make sure the right answer survives contact with the organization.

Where Agile methodology meets business intelligence a consulting approach that challenges assumptions, aligns organizations and delivers measurable transformation

Commercial strategy, organizational governance, AI integration and human judgment. Not as separate workstreams, but as one operating system.

Where Agile methodology meets business intelligence a consulting approach that challenges assumptions, aligns organizations and delivers measurable transformation

01.

Diagnose before you prescribe

Not every problem is what it looks like. I map the commercial, organizational and data layer before recommending anything. Friction lives where nobody is looking. That's where I start.

01.

Diagnose before you prescribe

Not every problem is what it looks like. I map the commercial, organizational and data layer before recommending anything. Friction lives where nobody is looking. That's where I start.

02.

AI-informed commercial strategy

Market intelligence and competitive analysis augmented by AI, interpreted by someone with fifteen years of execution context. The model surfaces the pattern. Judgment decides what to do with it.

02.

AI-informed commercial strategy

Market intelligence and competitive analysis augmented by AI, interpreted by someone with fifteen years of execution context. The model surfaces the pattern. Judgment decides what to do with it.

03.

Hands-On Implementation

I build alongside your team. Agile, Waterfall or hybrid, whatever the organization can absorb. Change Management is not a phase. It runs in parallel from day one.

03.

Hands-On Implementation

I build alongside your team. Agile, Waterfall or hybrid, whatever the organization can absorb. Change Management is not a phase. It runs in parallel from day one.

04.

Measurable governance

Dashboards, KPI protocols and decision frameworks that create organizational memory. Success is measured by outcome, not delivery. I stay until the numbers move.

04.

Measurable governance

Dashboards, KPI protocols and decision frameworks that create organizational memory. Success is measured by outcome, not delivery. I stay until the numbers move.

20%

YoY growth sustained

80%

Stock recovery rate

My commitment

Proven results. Measurable impact.

From sustaining 20% annual growth in healthcare to recovering 80% of stranded stock in a failed market — every engagement is measured by outcomes, not deliverables.

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Testimonials

What clients say

Real engagements. Real results. From family businesses to multinational distributors.

Oriac guided us through the full import process of artisan furniture from Burkina Faso and Mali — logistics, supplier relationships, and commercial strategy. Beyond the import work, he became a trusted advisor on how to run and grow the business.
Berta Lozano
Interior Design Studio, Barcelona
Oriac helped us define where to take the business — target customers, activities to offer, and how to find new clients. He brought a structured commercial perspective to what was an intuition-driven operation. Having someone who asks the right questions and challenges your assumptions is exactly what an early-stage business needs.
Navega Menorca
Founder, Navega Menorca